Writing and editing services
Your business deserves content that converts customers to leads, drives traffic, and sells the benefits of your company. You need content that tells a story, solves your customer pain points, and is generally interesting to read.
Without content, your website would just be a series of symbols and images with no context, no story, no driving force. Text is everything. The text needs to be well thought out, carefully positioned, and written in a way that attracts your audience (not repels them).
A way to gain and build the trust of your customers and potential clients is through quality content marketing. Not only will you increase your rankings in Google's SERP (and other search engines), but you'll also have content that you can build on, restructure, repurpose, and fine-tune for years to come.
In order to stay relevant in today's market, you need to publish content regularly through blogs, emails, content downloads, webpage copy, landing pages, thank you pages, and, in general, all communications that reach your customers and potential clients such as email marketing and social media text.
As they say in marketing, sending the right message to the right people at the right time is the driver of success and vital to your marketing and business efforts.
From content marketing, storytelling and website copy, to editing services, find out what we can offer you.
Emma Huws
Marketing Manager at Tria Beauty UK
"Elaine is the cat’s whiskers when it comes to WordPress, SEO, and high-quality writing. Armed with a ‘can do’ attitude, she guides us through the murky world of website optimisation and exceeds delivery expectations.”
Dr Nathan Elliott
Professor and Author
"I regularly turn to Elaine to make sensitive, insightful copyedits on my fiction and nonfiction manuscripts."
Ali Jaffar
CEO of Key Medium
“Elaine is an excellent content writer who went to great lengths to deliver quality pieces. Highly recommended and will be regularly working with her in the future.”
David Haynes
Co-Founder and CEO of A Hand Tailored Suit
"Elaine is like a breath of fresh air; no request is ever too much. I highly recommend her exceptional investigatory and written work."
"Jae is an excellent writer whose command over language is exceptional. Her writing style is captivating and engaging, making each blog post a joy to read. Overall, I highly recommend working with Jae for all your blog writing needs."
Ruth Wild Dewar
Owner of NU-U Laser and Aesthetics
"Elaine joined my team as freelance head of my business development! She is incredibly knowledgeable and very talented at what she does. I am already starting to see a return in business off the back of the work that she’s done so far!
I would highly recommend her."
"Jae is a very talented and conscientious writer with excellent content ideas. Her blogs were precise, engaging and informative. She is a pleasure to work with and has been a great asset to my small business."
MEET THE SISTER DUO
Writer and editor
Elaine Frieman Herbert
Having spent most of her time growing up in the Peach State of Georgia, Elaine a UK-based professional editor who freelances part-time. (And sister to Jaelithe.)
She has both a Bachelor's and Master's degree in English and Literature and she is a dual British and American citizen.
Elaine is a former marketing content writer who has written hundreds of blog posts, content downloads, landing pages, thank you pages, email marketing messages, and articles on disparate topics for several clients, using SEO and marketing best practice. She also taught English, Literature, research, and writing at two universities, one community college, and one technical college in the States and at one university on two military bases in Germany for a total of five years before embarking on my writing and editing career.
During the week, she is a full-time editor, and she manages the Europe copy editing team for a FTSE 100 data analytics and publishing company. In her previous role, she worked as a textbook and course materials editor for an educational non-profit charity and social enterprise for professional qualifications in the UK business sector (that's a mouthful), but writing is her passion and her outlet. She feels fortunate to write content for companies she believes in and the socially-minded people who run them.
Elaine lives in West Yorkshire with her husband, Michael.
Writer
Jaelithe Morgan Baxendale
Jae is a fashion and lifestyle writer with a particular interest in issues facing those with disabilities due to her own rare condition, hereditary spastic paraparesis.
She studied biochemistry at Manchester University and did a year out at Tulane University in New Orleans. It was possibly one of the most eye-opening years of her life.
She is currently a stay-at-home mum while studying for her degree in history at the OU – and freelance writing on the side.
In her spare time, she enjoys reading, true crime podcasts, sewing, and spending time with her pets: the cute but destructive indoor bunnies and her ancient cat, Martha.
Jae lives in West Yorkshire with her husband, Robert, and daughter, Caroline. (Plus, Martha, Pepper, and Cinnamon.)